Things are changing in the dating scene as app use is down, lower-cost dates are in, and many are not pursuing relationships at all, despite an uptick in loneliness among Gen Zers and Yers. How can dating brands adapt to these changes and what is the future of dating through a recession?
When it comes to dating, what we want and how we want it is changing – post-pandemic, people want tangible relationships. After Tinder had its most swipes in history on the first Sunday after the onset of COVID-19, many have grown tired of swiping and are seeking more from the dating landscape.
For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.
Dating apps aren’t the only way for people to meet online. Couples are finding each other all over the internet – via Discord servers, video games, review sites, and even customer service portals. What do these unconventional digital meet-cutes reveal about the state of digital romance?
How will rising inflation alter dating? What are families prioritising amid the squeeze? Why will ‘be nice to grandma’ be the new mantra across generations? In this part of the 2023 Expert Outlook, we speak to three experts about the social and economic shifts affecting Home and Relationships.