When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

VOW Foods hopes to become the first brand in Australia to sell lab-grown meat to consumers after its application process concludes in March 2024. With consumers’ environmental and ethical concerns continuing but their interest in alt-meat waning, cultivated meat could provide a popular solution.

MilkPEP has launched a spoof campaign for ‘wood milk’ starring Aubrey Plaza. Mocking the proliferation of milk alternatives, the campaign is part of the organization's ongoing efforts to drive home its potentially polarizing belief that only dairy milk can be considered ‘real milk’.

With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.