Gorpcore has been a favourite aesthetic among many fashion buyers, but the 'quiet luxury' movement is ushering in a challenge to the logo-heavy, outdoorsy style donned by city dwellers. As people reject overt displays of wealth amid a cost of living crisis, understated fashion is becoming popular.

The internet has become muddied with a slurry of internet aesthetics and cores, each indicating a cultural shift in younger generations. Frutiger Aero embodies Gen Z's yearning for old-school tech amid turbo trends and superspeed development, symbolising a hunger for slower simplicity.

Praying has gained a cult following owing to the brand’s ironic digital aesthetic and use of humourous and subversive iconography. With its popularity stemming from sartorial provocation, niche internet culture, and religious decontextualization, what does this say about modern consumer tastes?

The clean girl aesthetic has come to dominate social media, but what seems effortless may not be obtainable for all. With non-surgical procedures increasingly accessible, minimal make-up looks can sometimes be deceptive. So, how can beauty brands respond to this TikTok- and Instagram-fuelled ideal?