Why the clean girl aesthetic is changing beauty ideals
4 May 2023
Why the clean girl aesthetic is changing beauty ideals

The clean girl aesthetic has come to dominate social media, but what seems effortless may not be obtainable for all. With non-surgical procedures increasingly accessible, minimal make-up looks can sometimes be deceptive. So, how can beauty brands respond to this TikTok- and Instagram-fuelled ideal?

Alicia Lartey

Alicia Lartey is an esthetician, product developer, content creator, and skincare educator. Armed with her biomed degree and a plethora of skincare experience, she debunks all the myths and emphasises the ‘care’ in skincare. Alicia has been published across multiple publications such as The Economist, Bustle, and Refinery29.

Mikai McDermott

Mikai McDermott is a multidisciplinary creative. She is a former session hair stylist featured in British Vogue and Teen Vogue, with credits from multi-platinum recording artists. She established a successful career as a session hair stylist while graduating from LSE with a master’s degree in international history. She currently provides consulting services with agencies on beauty theory and history and has published an essay with Penguin Randomhouse on British beauty history. Through all of this, Mikai has been able to hone her expertise theoretically and practically and is now at the frontier of the digital beauty age.

Simidele Dosekun

Dr. Simidele Dosekun is an assistant professor at LSE’s Department of Media and Communications. Dr. Dosekun's research centres African women to explore questions of gender, race, subjectivity, and power in a global context. She is the author of Fashioning Postfeminism: Spectacular Femininity and Transnational Culture and co-editor of African Luxury: Aesthetics and Politics. Her work has appeared in the journals Feminist Media Studies, Feminism and Psychology, Qualitative Inquiry, and Feminist Africa, among others.

Bashirat Oladele

Bashirat Oladele is a journalist and research assistant based in London. She covers culture, the creator economy, and fashion, and has written for Teen Vogue, Nylon, Bustle, Hypebae, and more. She's fascinated by people, hence her sociology degree from the London School of Economics. Throughout her degree, Bashirat gained experience in social research methods, focusing on social policy, crime, and gender, while working as an undergraduate research assistant. When she's not writing or studying, she's either at the theatre or on holiday.