Stealth wealth has emerged as one of the standout sartorial trends of 2023, with TV shows like Succession flaunting chic, sleek luxury. However, with the economic downturn putting the idea of expensive cashmere coats in sharp relief, why is dressing rich so popular when so many of us aren’t?

In the US, there’s a growing demand for ‘quiet luxury’ in the fashion space, driven partly by the representation of wealth in popular culture. Within this context, Loro Piana’s popularity is surging by typifying aspirational dressing through rare materials and minimalistic designs.

With movements like 'quiet luxury' and de-influencing on the rise, Swiss watchmaker Tag Heuer has launched an ad campaign that aims to position itself as a gateway brand to luxury, harnessing the cult of celebrity and a humorous storyline to help it resonate with audiences.

Azloft is bringing the permanent jewellery craze to Malaysia with accessories that are welded to fit users perfectly. With the cost of living and climate crises driving up interest in durable purchases, it’s appealing to Gen Zers who are seeking out low-key luxury that can last a lifetime.