Saltair is uplifting its body confidence-oriented products through a partnership with fitness platform The Sculpt Society. Framing self-care as a full body and mind experience, the partnership leans into the holistic approach that many people are taking to health and wellbeing.

Seeking out new forms of play during the pandemic, backyard sport has become part of the national furniture in Australia. Viewed as an important means of connecting with family, the opportunity for brands to tap into the role of sport as a modern festive tradition and experience down under is clear.

With the pandemic and WFH lifestyles driving a shift towards at-home exercise, brands are innovating to meet fitness buffs where they’re at. Smart at-home gym Tonal has been developed with this in mind, utilizing AI tech to help people reach their fitness goals from the comfort of their living rooms.

With Australian house prices growing exponentially over the past decade, the dream of homeownership is all but a fantasy to young Aussies. Having been priced out of the market, young people are reimagining a future where community and experience are worth more than bricks and mortar.