Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.

People expect products and services that feel made for them

Personal Worlds

Dr. Mujde Yuksel is an associate professor of marketing and the director of graduate programmes in marketing at Suffolk University in Boston. She is a consumer behaviour researcher with a special focus on digital consumption and sports and entertainment marketing. She is specifically interested in how digital technologies impact consumer experiences including (but not limited to) sports fandom, media consumption, and physical activity. She is participating in a think tank to raise visibility and inclusion of women in sports. She also sits on the board of directors of the Merrimack Valley YMCA. Previously, she was a professional basketball player and an official Nike athlete during her sports career.

United States

Health and Fitness

Physical health

Protocol

Forbes

Bloomberg

Sport Techie

Interview with Mujde Yuksel conducted by the author

Bicycling

IHRSA

Statista

McKinsey & Company

PR Newswire

Healthline

With the pandemic and WFH lifestyles driving a shift towards at-home exercise, brands are innovating to meet fitness buffs where they’re at. Smart at-home gym Tonal has been developed with this in mind, utilizing AI tech to help people reach their fitness goals from the comfort of their living rooms.

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