Reporting an imbalance in gender roles and evident gender bias, a survey has found that a majority of women in South Korea believe they’re treated unequally compared to men. So, there's room for brands to offer effective ways to close the inequality gap and make women feel seen.

South Korea's capital Seoul is removing women-only parking spaces, with city officials deeming them no longer necessary. But given perceptions of persisting gender inequality, many believe that their removal is just the latest example of anti-feminist policies in the country.

Grappling with a generational malaise, young people in South Korea are looking to reclaim some agency over their life choices. How are they challenging traditional mindsets around success and escaping societal pressures? And how can brands help them achieve happiness on their terms?

From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.