How South Korean women are resetting beauty ideals
7 Feb 2019
How South Korean women are resetting beauty ideals

From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.

Dot Moore

Dot Moore is a hair and make-up artist and beauty influencer blogging under the pseudonym 'Suki in Seoul'. Originally a Texas girl, she relocated to South Korea to explore and work the rich beauty scene. Now with nearly 12k followers on Instagram, her dedicated following turn to her for the newest innovations in beauty.

Sabrina Faramarzi

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.