As the cost of living crisis adds pressure to families' finances across the UK, people are looking to cut back on expenses and only spend on essential items. But these altered spending habits threaten sustainable shopping and eco-friendly behaviours as people opt for the cheapest options.

Rising prices means that many eco-conscious Britons have had to shed their values when shopping, leading them to opt for less sustainable but more affordable products. Canvas8 spoke to eight people across the UK to understand which switches they’re making and how this has impacted them.

As the UK faces economic turmoil, many people are switching up their shopping habits – sometimes in ways that may affect their mental and financial wellbeing. So, what’s the best way for brands to support those struggling to make ends meet? How can they help with budgeting and bargain hunting?

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.