As Brazil passes through a moment of acute social polarisation ahead of the 2022 election, Lefty is matching left-wing souls. With Brazilians avoiding political discussions amid spikes in political hostility, the dating app hopes to create a safe space for not only for romance but also discussion.

Offering everything from financial services to an array of virtual storefronts, superapps have the potential to gain a substantial foothold among Brazil’s mobile-first population. But what do people expect from these platforms? And how can they help brands build long-term loyalty?

When it comes to dating, what we want and how we want it is changing – post-pandemic, people want tangible relationships. After Tinder had its most swipes in history on the first Sunday after the onset of COVID-19, many have grown tired of swiping and are seeking more from the dating landscape.

People are turning away from established dating apps as they become more interested in authentic, IRL experiences with potential partners. As a result, brands are adapting their offerings by hosting in-person events for singletons, providing the moments of connection that they’re looking for.