Mindful drinking app Sunnyside has provided an empathetic alternative to starting the year off with a hardline sober reset. Dubbed 'Dry(ish) January', the challenge favors moderation over abstinence and empowers drinkers to set their own goals rather than conform to unrealistic social pressures.

Catering to the growing popularity of spirit-free drinks, Sayso’s tea bag cocktails enable the sober-curious to engage in drinking rituals without compromising on taste. As more people cut back their alcohol consumption, how can brands appeal to both casual drinkers and at-home, sober mixologists?

Non-alcoholic spirit brand Lyre has created a virtual bar to teach non-alcoholic drinkers how to better use their offerings in twists on classic cocktails. While people are interested in reducing their alcohol consumption, many need education on how to do so in ways that reduce the sobriety stigma.

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.