Despite the slow increase of on-premise alcohol sales, in the US people are opting to drink at home, with RTD cocktails and premium drinks in demand. Instead of heading to bars, people are entertaining at home and having dinner parties, and are looking for drinks to match these indulgent occasions.

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.

As part of a strategy to increase its presence in Australia, Tetley Tea is targeting a younger health-conscious audience seeking non-alcoholic options. It shows a recognition of a burgeoning group of young Aussies turning away from alcohol consumption and seeking healthier ways to form connections.

Catering to the growing popularity of spirit-free drinks, Sayso’s tea bag cocktails enable the sober-curious to engage in drinking rituals without compromising on taste. As more people cut back their alcohol consumption, how can brands appeal to both casual drinkers and at-home, sober mixologists?