British Airways has launched a campaign showcasing a range of humorous and heart-warming motivations for travel to which anyone can relate – from indulgence to inspiration. With people looking to fulfil their holiday ambitions, they're looking for brands to reignite their long-suppressed wanderlust.

Amid post-pandemic and inflation-related turbulence, many holidaymakers are searching for cost-effective yet meaningful escapism. Sunwing is appealing to these travellers with a campaign offering Canadians more experiences for less money at its all-inclusive international retreats.

As people look to revenge travel as a way to fuel their wanderlust, hotels are evolving to meet the demand for novel experiences. With its design-led aesthetic and high-quality facilities, the TWA Hotel is breaking the stigma of conventional airport stays by resonating with leisure travelers.

Post-pandemic, Gen Zers are eager to travel and are seeking new experiences and connectivity, both physically and digitally. But the current global outlook, from the cost of living crisis to climate change, means travel must also offer security and peace of mind for this values-driven generation.