Toyota has launched a campaign that moves away from highlighting performance and gadgets. Instead, the ad invites people to see a car ride as a metaphor for their life journeys brimming with opportunities, showing how brands can push more than just products to form deeper connections.

As notions of health and wellness diversify, people are looking to brands for inspiration around non-aggressive rituals of self-care. Tapping into this, Swarowski has launched a campaign that emphasises the importance of taking time off for oneself and indulging in whatever you feel like doing.

Advertisers are always seeking ways to catch the consumer eye, and they’re now moving beyond tailoring messages merely based on age and gender. Canvas8 spoke with Christopher Summers, assistant professor at the Darla Moore School of Business, to find out why behavioural targeting really sells.

How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.