Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?

YouTube has launched Primetime Channels in the US, offering a centralized hub where users can access content from a host of streaming services. The feature promises convenience via a familiar interface for people who've grown weary of bouncing between platforms to watch their favorite shows.

While people are streaming content more than ever, they want brands to provide bundling services that create a more convenient viewing experience and focus on relevant content, pointing to opportunities for seamless streaming subscription offerings that bundle according to needs and interests.

Pandemic lockdowns drove record viewership and a bounty of new subscribers for streaming services, but with project budgets and consumer prices rising, the boom has seemingly ended. How are Americans altering their viewing habits in an oversaturated market? And how can content providers respond?