While people are streaming content more than ever, they want brands to provide bundling services that create a more convenient viewing experience and focus on relevant content, pointing to opportunities for seamless streaming subscription offerings that bundle according to needs and interests.

Britons are cancelling streaming subscriptions in record numbers as rising inflation threatens their finances. With people no longer feeling the need to subscribe to multiple platforms, bundling options can give them the best of all worlds while keeping subscription numbers up.

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of its immersive new show Prehistoric Planet. Hosted by cultural icon David Attenborough, its educational and escapist format is bringing forgotten science to family-friendly TV experiences.

Pandemic lockdowns drove record viewership and a bounty of new subscribers for streaming services, but with project budgets and consumer prices rising, the boom has seemingly ended. How are Americans altering their viewing habits in an oversaturated market? And how can content providers respond?