Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?
Alex Sherman covers technology, media, and telecommunications for CNBC. He frequently appears on TV and was the host of Bloomberg’s Deal of the Week podcast. He graduated from Harvard in 2004 and has two master’s degrees – an MS in journalism from Northwestern University’s Medill in 2007 and an MBA from NYU Stern in 2014.
Hamza Mudassir has 15 years of leadership experience in tech in Asia and Europe. As the co-founder of tech consulting firm Platypodes.io, he advises on strategy, digital transformation, and organisational psychology. He is an accomplished consultant and advisor specialising in strategy, product, and technology interventions for start ups, PE, and VC boards. With a track record of successful engagements with high-profile clients such as PlayStation Europe, Amadeus Capital, Endava, and TAB Holdings, Hamza has demonstrated his ability to deliver transformative solutions that drive business growth and innovation in both start-ups and established firms. Hamza's experience also includes serving as chief product and technology officer and advisor to the board at Adstream, and chief strategy officer at Jagex, where he achieved record revenues and net income, and led a cross-border team to close sell-side for $400M+. In 2019, Hamza was made an Honorary Fellow in Strategy from University of Cambridge in recognition of his achievements in the areas of digital disruption and innovation.
As lockdown measures confined Britons to their homes with little else to do, communal viewing and appointment TV experienced a resurgence, with broadcasters reporting audience figures that are uncommon outside of the festive season. What exactly have been people tuning into, and why?
With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?
Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?
TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?