Seeking control of immersive storylines, people want brands to cater to expansive media experiences. Netflix's foray into the gaming world – a series called Trivia Quest – caters to desires for interactive media, and spotlights opportunities for subsector pollination and integration.

Through a partnership with Spotify, Stranger Things fans can now find their own personalised playlist that would save them from Vecna, the latest season’s villain. The collab meets the needs of fans who want to embed their favourite stories deeper within their lives, across multiple platforms.

Wonder is a start-up that cooks its customers’ food right outside their homes via a fleet of full-service mobile kitchens. Using new cooking technology to combat consumers’ typical delivery complaints, it hopes to revolutionize the way people eat at home. Could this be the future of fine dining?

How have digital worlds shaped expectations of real-life interactions? What’s next for the much-hyped metaverse? Will virtual reality gear become more accessible? In this part of the 2023 Expert Outlook, we speak to three experts about the evolution of media and entertainment.