Spotify’s Sound Up programme is offering support to underrepresented and aspiring podcasters, reflecting Britons’ desire for cultural output to better reflect the diverse audiences it serves. The initiative is an example of how brands can use their resources to effect social change.

Long known as a place of staid corporate communications, there’s been a shift in the tone of viral LinkedIn posts. The rise of more candid and personal conversations on the platform is indicative of evolving attitudes to work and professionalism in the wake of the pandemic.

Bopdrop is an app that enables social music sharing through integration with Spotify and Apple Music, where users post one song per day. The platform appeals to Gen Zers who are seeking more human ways to find music, share music, and build their identities as music fans.

Netflix is offering fans guided walking tours to see some of the most iconic cities in Europe through the eyes of their favorite Netflix characters. With people coveting immersive fan experiences, brands are blending digital and IRL approaches to boost cultural affinity, exploration, and tourism.