Amid a relentless polycrisis, Britons are looking for solace and healing in alternative spiritual practices. While people seek deeper existential meaning in reconnecting with nature and the supernatural, brands are doubling down on spirituality and wellbeing to connect with consumers.

A desire to take charge of their health is leading some Americans to try alternative wellness treatments such as psychedelics, nature retreats, and sound baths. After investigating this in our Sector Snapshot of Health and Fitness, Canvas8 spoke to eight people to get their opinions on alt health.

From manifesting to TikTok tarot readings, social media is awash with new age practices. It comes as little surprise then that Australians are opening their minds to conversations around spirituality. The phenomenon speaks to a cultural desire to find meaning at a time of collective trauma.

The uncertainty and anxiety created by the events of 2020 have left many people seeking ways to ease their minds and find a sense of serenity. Canvas8 spoke to Dr. Katharina Husemann, a senior lecturer in marketing at Royal Holloway, about consumer spirituality as a coping mechanism.