Survey results reveal how common it is in the US for the home-buying process to reduce prospective Gen Y and Z home buyers to tears. With homeownership coming to many later in life – if at all – those going through this major life milestone are more expectant of support and empathy from brands.

With average prices at an all-time high and the number of people living on their own increasing, buying a home in America is harder than ever. CoBuy is offering a solution to unlock home-ownership, enabling people to get on the property ladder in a simple, safe, and easy way via co-ownership.

Pressure to hit social milestones such as getting married, having children and buying a house is affecting younger people more than previous generations. With societal pressure affecting how people view milestones, young peoples' priorities and perceptions towards life stages are shifting.

The UK has one of the most expensive housing markets in the world, leaving Generation Rent feeling hopeless about their home-owning prospects. But through social media-savvy content and resources that encourage property discovery, Boomin is hoping to reignite dreams of ownership for Gen Yers.