The UK has one of the most expensive housing markets in the world, leaving Generation Rent feeling hopeless about their home-owning prospects. But through social media-savvy content and resources that encourage property discovery, Boomin is hoping to reignite dreams of ownership for Gen Yers.
For many people in the UK, home ownership feels out of reach, particularly with the cost of living crisis creating additional barriers to the property ladder. Savings app Nude is hoping to tackle this by gamifying the saving experience for Gen Yers, helping them to stay in their hunt for a home.
As property prices keep rising, many young Canadians are giving up on ever owning a home outright. But with home-ownership still important to this cohort, some are looking for alternative routes on to the market, whether that's through co-ownership with friends and family or 3D-printed homes.
With average prices at an all-time high and the number of people living on their own increasing, buying a home in America is harder than ever. CoBuy is offering a solution to unlock home-ownership, enabling people to get on the property ladder in a simple, safe, and easy way via co-ownership.
For many Gen Zers, owning or even renting a property feels out of reach – but that doesn’t mean home is less important for this cohort. How are they expressing their style through their living spaces? And how can brands help them create homes that provide a feeling of security and belonging?