Signal25 Oct 2022
Home buying in the US takes emotional toll on Gen Y and Z

Survey results reveal how common it is in the US for the home-buying process to reduce prospective Gen Y and Z home buyers to tears. With homeownership coming to many later in life – if at all – those going through this major life milestone are more expectant of support and empathy from brands.

Home buying in the US takes emotional toll on Gen Y and Z