Major luxury brands reign over the global fragrance market, but in China, many scent shoppers are eschewing big names in favour of small-scale and home-grown perfumiers. Why exactly are they drawn to niche labels? And how can international brands adapt their strategies accordingly?

Canada Goose, a brand known for its luxury winter apparel, has amassed a sizeable fanbase in China by navigating the tricky domestic market and consumer expectations. As Chinese shoppers are increasingly seeking brands that subtly communicate status, can functional luxury meet this desire?

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

As Shanghai emerges from some of the toughest pandemic restrictions globally, its lucrative luxury shopping sector faces uncertain times and brands are having to rethink their strategies to attract shoppers. So, what new shopping trends are drawing luxury consumers to make a purchase?