The end of lockdowns saw many people engage in 'revenge travel', but as part of its 'Life Extraordinary' campaign, The Lux Collective is emphasising connections over experiences. Rather than spotlighting its high-end resorts, the ad reminds viewers of the people they may have missed on holidays.

Visit Sweden has partnered with renowned author John Ajvide Lindqvist on a campaign that brings local mythology to life through an audio story only available in Sweden. Travellers are seeking to immerse themselves in destination cultures and are prioritising authentic holiday experiences.

Pandemic lockdowns drove record viewership and a bounty of new subscribers for streaming services, but with project budgets and consumer prices rising, the boom has seemingly ended. How are Americans altering their viewing habits in an oversaturated market? And how can content providers respond?

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of its immersive new show Prehistoric Planet. Hosted by cultural icon David Attenborough, its educational and escapist format is bringing forgotten science to family-friendly TV experiences.