Signal11 Nov 2022
Lux Collective promotes connective power of travel

The end of lockdowns saw many people engage in 'revenge travel', but as part of its 'Life Extraordinary' campaign, The Lux Collective is emphasising connections over experiences. Rather than spotlighting its high-end resorts, the ad reminds viewers of the people they may have missed on holidays.

Lux Collective promotes connective power of travel