Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?

The pandemic saw people harness media for entertainment, and Boomers aren’t just occasionally using their Gen Y kids' logins for streaming services anymore – they’re getting their own. As a particularly loyal cohort, there are opportunities for streaming services to better cater to their media tastes.

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.

With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.