The cost of living crisis is putting more pressure on Britons' budgets ahead of the festive season. Very’s October Christmas spot reflects the behaviour of many people who are getting their shopping done early to manage expenses, but it also keeps a focus on the period's merry moments.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

What will Christmas 2021 look like? Aldi is getting in early on Christmas calculations by introducing Junemas. Instead of asking people to wait until December to reclaim the Christmas they didn’t have in 2020, it’s inviting people to enjoy mince pies and family time in June instead.

Nestlé has announced that it will stop using plastic wrapping for the majority of Quality Street chocolates, instead packaging them in paper. Announced in the lead-up to Christmas, the move acknowledges the role that brands can play in facilitating consumption without environmental guilt.