To highlight the problem of single-use packaging, Just Eat set up a 'Good While it Lasted' temporary tattoo parlour at the Euro 2022 final, showcasing its seaweed-based packaging. With packaging a pain point in the food delivery space for many, Just Eat is keen to promote its guilt-free alternative.

Kraft Heinz is partnering with packaging tech company Pulpex to create a paper-based ketchup bottle using 100% sustainably sourced wood pulp. This move is part of an industry-wide effort to reimagine kitchen cupboard basics amid growing consumer calls to phase out single-use plastics.

In a nostalgic twist on the traditional milkman model, ReRooted offers home-delivered milk in glass bottles with a difference: they’re all plant-based and fully organic. The brand is offering a sustainable product and eco ethos, and tapping into the booming subscription market.

As consumers become more aware of the impact that heat and climate change have on the planet, they are looking for ways to cool off both physically and mentally. Sprite’s Heat Happens campaign reinvents the brand through messaging and a design shake-up, placing an emphasis on sustainability.