How confectionery is being redefined for modern tastes
REPORT
27 May 2021
How confectionery is being redefined for modern tastes

Confectionery consumption is spiking in the US, with many reaching for a daily sweet fix. Is pandemic-fuelled comfort eating entirely to blame, or is growth in the broader confectionery category down to innovation, such as better low-sugar and direct-to-consumer models?

Mike Kostyo

Mike Kostyo is a trendologist at Datassential, which provides data, intelligence, and market research to the foodservice industry. Mike focuses on early-stage trend identification for clients nationwide and is on the board of the International Foodservice Editorial Council.

Stephanie McGregor

Stephanie McGregor is Smashmallow’ general manager. Always on the search for a hole-in-the-wall restaurant or other hidden gems, Stephanie’s appreciation for creativity and adventure is what fuels her passion as an entrepreneur.

Debra Holstein

Debra Holstein is the owner of Edible Future Food Strategy and Innovation. Based in Beverly Hills, she specializes in food trend reports, new product development, branding, and ideation. Debra has led new trend-driven marketing strategy and product development for clients including Coca-Cola, Unilever, Kraft, and Häagen-Dazs.

Keith Cohn

Keith Cohn is Candy Club’s CEO and founder. Keith has been at the helm of five major companies and was previously a senior marketing executive with Mattel, Hasbro, and Equity Marketing. Candy Club is a subscription service offering unique premium candy at affordable prices.

Lisa Harris

Lisa Harris is a senior editor with over 10 years experience leading some of the UK's biggest food and recipe websites. She writes food and travel features for print and online publications including The Independent, Stylist, The Sunday Times, Time Out, Mr & Mrs Smith, Sainsbury's Magazine, Food and Travel, Fire & Knives, The Liberal, and Waitrose Kitchen.

Alexandra Hayes

Alexandra Hayes is a food and drink consultant who specialises in bespoke food trends and consumer insight. Her work supports the biggest food producers, retailers, and hospitality brands in the UK.