In uncertain times, Gen Zers in China are using hobbies for relief and escape from the world's issues, with some turning their attention to tufting – the art of rug-making. Through the slow leisure activity, young people can temporarily switch off from technology and the world around them.

Since impressing fans with their knitted creations at the 2021 Olympics, Tom Daley has released Made With Love, a collection of curated knitting kits. With Gen Zers reaping the health benefits of slow hobbies, offering moments of calm are bound to resonate with these avid hobbyists.

The birdwatching boom that started during pandemic lockdowns simultaneously indicates a novel, deeply wholesome cultural mood and an emerging signifier of what’s ‘cool’ among American Gen Zers and Gen Yers. How can brands tap into people's newfound appreciation for nature and the outdoors?

With Older Adults in India experiencing high rates of loneliness post-pandemic, they’re looking for ways to connect with others. The Evergreen Club has created a virtual community to help them combat loneliness and social isolation, challenging perceptions of old age as an end to new beginnings.