The ballooning wellness market has fueled the rise of vapes that contain supplements instead of nicotine. But doubts surrounding their effectiveness highlight the importance of proven safety and health benefits for wellbeing-adjacent brands looking to earn people's trust.

While Gen Yer wellness has been defined by pastel pink colorways and Goop-driven experiments, a new generation of creators is platforming self-care in a whole new way. Enter Sea Moss Girlies, the podcast, meme creator, and community of Gen Zers coming for a trillion-dollar industry.

In order to offset burnout, young Chinese urbanites are turning to ‘punk health’ – a trend that sees traditional medicine used as a ‘quick fix’ for exhaustion. With many struggling to strike a healthy work-life balance, what does this approach to wellness tell us about the future of self-care in China?

As people flex the travelling muscle again after lengthy periods without holidays, they're seeking breaks that meet specific needs and changing habits. Among Europeans and Britons particularly, there's an increased interest in longer vacations and last-minute breaks with a focus on wellness.