Why are people welcoming indulgent, mood-boosting treats into their lives? How are better-for-you alternatives helping people to optimise their diets? Why are drink choices becoming important markers of people’s identity? And what’s driving the continuing boom in green eating?

Entering the beauty space is Plus which sells body wash in dissolvable sachets that disappear with water. With the environmental effects of water waste garnering more attention among consumers, the brand has created a unique solution to a global problem.

The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

Starbucks is looking to make its partially recyclable coffee cups 100% recyclable, trialing prototypes in the US, UK, and Canada that cut out all plastic. As concerns continue to grow around plastic waste, people are looking for brands to make it easier to live eco-friendly lives.