Many alternatives to single-use plastics only offer marginally better options, leaving people confused by the challenge of adopting climate-friendly habits. But new eco-brands are tackling this problem with edible cutlery that makes sustainable behaviors a culinary adventure rather than a chore.

A UK start-up is winning support in its effort to replace single-use plastics with mushroom-based packaging alternatives. With plastic use becoming a focal issue in the fight against waste, brands have a key role in heeding these calls by examining the sustainability of their end delivery.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.

As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.