Asda has scrapped best-before labels on a large number of its fruit and vegetable products to reduce wastage and help people save money on their groceries. Between the cost of living crisis and climate catastrophe, people are looking at brands to offer a meaningful helping hand.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?

A biotechnology start-up in the US has developed sensors to measure the ripeness of fruits and vegetables, allowing for the smart stocking of products in-store. This development not only appeals to waste-conscious consumers but will also please those who are quality-conscious about produce.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.