A study has found that despite fears around the cost of living, Americans are determined to travel over the summer of 2022 and are willing to adapt their plans to changing circumstances. With people looking to cut costs, there are opportunities for brands to help them escape on a budget.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

Restricted to the confines of the country’s borders for two years, Britons are ready to travel abroad again. But the demand has crushed the capabilities of the aviation industry, and with the cost of living crisis beginning to bite, how will people get their holiday fix in this uncertain climate?