A survey has shown that over a quarter of Americans wouldn’t consider buying an EV at all, even if released by a tech giant such as Apple. The findings uncover a stubborn cohort of drivers still reluctant to switch to EVs, meaning more effort is needed to convey the benefits of switching to buyers.

EV sales are growing exponentially around the world, with China, Europe, and the US leading the way. Climate concerns are a significant factor driving the transition to an electric future but people are also being swayed by rising fuel prices and benefits from government initiatives.

Gas prices have many considering EVs, but technical, economic, and social barriers mean some drivers still aren’t convinced going electric is the right move. After investigating this in our Getting Around Sector Snapshot, Canvas8 spoke to nine Americans to find out what could nudge them to switch.

Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?