EV sales are growing exponentially around the world, with China, Europe, and the US leading the way. Climate concerns are a significant factor driving the transition to an electric future but people are also being swayed by rising fuel prices and benefits from government initiatives.

Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?

Gas prices have many considering EVs, but technical, economic, and social barriers mean some drivers still aren’t convinced going electric is the right move. After investigating this in our Getting Around Sector Snapshot, Canvas8 spoke to nine Americans to find out what could nudge them to switch.

Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?