Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?

BMW has enlisted the help of academy award-winning composer Hans Zimmer to create a signature sound for its electric car. The marriage hopes to bring a new sonic identity to the EV, which can be used both to temper road rage and bring a sense of excitement to driving electric.

Electric vehicles have gone from being slow and boring to packed with geeky features thanks to Tesla's constant innovation in the car industry. But in Europe, the Renault Zoe has topped best-selling lists thanks to its affordability, accessibility, and functional nature.

As EV sales continue to boom around the world, Sony is planning to develop its own range of rechargeable cars. With people reassessing their relationship to their cars, there's potential for tech to provide high-quality entertainment to ensure more than just the eco-conscious opt for EVs.