The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

As American consumers become increasingly aware of greenwashing and global supply chains, a new skepticism is growing around what sustainability means. Today, new EPR regulations are challenging businesses to be more transparent about their impact, while individuals are holding brands to account.

As people become more concerned about the implications of the climate crisis, they're trying to do their part to mitigate harmful eco impacts. When it comes to online shopping, a significant amount of Americans are willing to get deliveries a few days later if the process is kinder to the planet.

As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?