Skateboarding is becoming one of the most popular pastimes in China. The sport is growing at an impressive rate and becoming increasingly mainstream thanks to the Olympics’ legitimacy, and brands are tapping into skating culture as a way to engage and elevate tight-knit skating communities.

Darts sports fans are ushering in a new era of fandom, a sense of togetherness built on community and accessibility within this social-first sport. As the one-niche sport gains mainstream appeal, what can the sports and entertainment sector learn from darts and its inclusive, imperfect charm?

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

With people looking to brands to do more when it comes to DEI campaigns, Patagonia’s responding with a movie that documents the story of trans climber Lor Sabourin. Backing up the movie with wider corporate initiatives, Patagonia is demonstrating its commitment to tangible action.