Signal12 Jul 2022
Peas of Heaven taps into the need for homegrown produce

Plant-based foodies are being encouraged to grow peas at home and trade them for a variety of vegan sausages through the Peas of Heaven ‘The Converter’ campaign. Brands are aligning with people becoming increasingly interested in plant-based diets and growing their own vegetables.

Peas of Heaven taps into the need for homegrown produce