How is society failing to meet Gen Z’s expectations? What’s driving people to fall back in love with domestic travel? And how are parents coping with the pressure to be perfect? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Britons in 2020.

Craving outdoor space, community, and somewhere to hone their green fingers, more Britons are signing up for allotment plots to grow their own fruit and veg – despite long waiting lists. This willingness to wait signals Britons’ increasing interest in slow, sustainable, mindful activities.

Growing in popularity, British urban farms are yielding the same as conventional farms. As a potential contribution to tackling food insecurity, while making cities greener, urban farming may provide a platform for brands to create strong community bonds and uplift their eco credentials.

Ford has unveiled an all-electric concept model of their 1978 F-100 pickup truck. While it’s a one-off showpiece, the electric engine inside is publicly available, allowing people to convert their old gas guzzlers into modern and sustainable vehicles. Is the F-100 a window into the future of EVs?