Signal8 Jul 2022
Kate Moss for Diet Coke uses nostalgia as new narrative

Diet Coke has named Kate Moss as its new creative director, with a campaign emphasising positivity and confidence as key to success. Conversations around the previous association with the brand and 'model diets' have been reignited through Moss’s connection, with Diet Coke hoping to tap nostalgia.

Kate Moss for Diet Coke uses nostalgia as new narrative