FaZe Clan: esports entertainment for Gen Zers
FaZe Clan: esports entertainment for Gen Zers

With gaming influencers the most popular on the internet, FaZe Clan has reached an audience of over 350 million social media subscribers and was valued at $1 billion in 2021. But how has the organization garnered such a following? And what is it doing to innovate in a rapidly developing industry?