German personal care brand Biersdorf has become the first brand to launch a men’s skincare product made from recycled carbon dioxide. By repurposing CO2, it’s heeding calls for brands to go beyond greenwashing tactics, creating a product that’s circular and recognising men’s eco shopping behaviours.

Guinness has launched a regenerative farming scheme that's aiming to reduce the carbon emissions of barley production. As people demand greener policies across the supply chain, there's an opportunity for brands to collaborate in a similar way to show positive contributions to the climate crisis.

Established players in the spirits segment are being challenged by newcomers that are defying the rules of the game by reevaluating terroir, developing new processes, and even forging their own category-disruptive descriptors. But can these innovators go from niche to mainstream?

As drinking at home becomes part of the new normal, people want a killer selection of brands direct to their doorstep. Drizly’s independent alcohol retailer marketplace delivers within an hour, encouraging Americans to try off-the-beaten-track brands, and even spend more on their choices.