Signal18 Apr 2022
Nivea Men responds to call for greener skincare products

German personal care brand Biersdorf has become the first brand to launch a men’s skincare product made from recycled carbon dioxide. By repurposing CO2, it’s heeding calls for brands to go beyond greenwashing tactics, creating a product that’s circular and recognising men’s eco shopping behaviours.

Nivea Men responds to call for greener skincare products