Following the pandemic, prices for luxury products are on the rise – and with people emphasizing eco, the demand for pre-owned luxury is booming. Yet, with a growing counterfeit market, consumers are looking to purchase authenticated items from their favorite luxury brand.

People in China have been slow to embrace second-hand luxury goods due to concerns regarding the authenticity of the product. In order to tackle this issue, luxury brands are investing in blockchain technology to maximise transparency and product traceability.

Scarcity and exclusivity were the pillars upon which the modern sneaker market was built, but with brands rushing to claim dominance through collaborations and countless drops, these factors are losing relevance for many buyers. So, how do sneakerheads now determine the value of footwear?

How can a luxury brand capitalize on the growing demand for second-hand fashion? By joining up with a company already comfortable with the ins and out of resale. Through its collaboration with Grailed, Ralph Lauren is directly engaging streetwear aficionados with a range of rare vintage garments.