The pandemic lipstick effect has sent the popularity of indulgent homewares soaring but Gucci takes this a step further with its stationery collection. The range banks on people’s penchant for mental health-boosting analogue pursuits, injecting a dose of mindful luxury into everyday life.

The world of luxury watches predominantly caters to men, leaving many women feeling shut out of a legacy part of fashion. But higher demand from women and creative disruption from brands are helping to carve out space for new voices and styles, energising a market entrenched in tradition.

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

Asda is launching a second-hand and vintage section to reduce textile waste and support sustainable fashion. By merging the offerings within existing stores, as well as providing discounts for shoppers who recycle textiles, Asda is making it easier for people to trial sustainable fashion habits.